Yes, I can envision the pitch now at Urban Outfitters headquarters.
”Marketing Guy: So what is one demographic, you guys have not reached out to yet?
Urban Outfitters President: Well besides anyone that doesn’t enjoy looking fucking retarded? Hmm. Well I would have to say my alcoholic stepfather
Marketing Guy: EXACTLY! Dude check this belt out.
Urban Outfitters President: HOLY SHIT. GENIUS!
Marketing Guy: I am wearing one under my pants right now if you would like to see”[urbanoutfitters]